Your Growth, Our Mission
JY Marketing Consultancy identifies proven brands from outside Europe and gives them a genuine path to European retail. We manage the sourcing, the relationships and the rollout, so a strong brand abroad becomes a familiar one at home.
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brands in our portfolio
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countries actively covered
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customers behind our largest partner brand
Services
Every brand we take on works with us differently. Some hand us the full operation, others want a single service executed at a high standard. We scope our involvement around what will actually move your brand forward.
We manage sourcing and import into the Benelux and wider Europe, ensuring your products arrive, clear customs and stay ready for sale.
We build out online sales channels as the primary route to market, and where it fits the brand, open the doors to physical retailers that are hard to reach from abroad.
Available on request. We build a local presence that supports retail momentum instead of running separately from it.
We assess where your brand fits, which retailers matter most and how quickly the market can realistically be won.
We become your on the ground partner, the single point of contact for retailers, distributors and new opportunities.
For brands that want everything managed under one roof, from the first shipment to a mature retail footprint.
Our Approach
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We study your brand, your category and where it genuinely fits within the European market.
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We set up the logistics so your products are legally and physically ready to sell in Europe.
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We build out your online sales channels first, and where it makes sense, place your brand with the physical retailers that fit its positioning too.
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We expand shelf presence, deepen retailer relationships and layer in marketing as demand builds.
About Us
JY Marketing Consultancy partners with established, well-loved brands that are not yet active in the Benelux, wherever they call home. We build the local relationships, the retail access and the operational groundwork that turn a strong brand into a familiar one on Dutch and Belgian shelves.
Our portfolio today spans more than 20 brands across beauty, wellness, consumer electronics and lifestyle. Each partnership is shaped around that brand's ambitions, whether that means a light distribution role or a fully managed market entry.
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brands in our portfolio
From first shipment to shelf space, we cover import, retail and online outreach and, where wanted, the marketing that supports it.
Portfolio
Four highlights from a portfolio of more than 20 international brands, spanning categories from hair tools to everyday carry lighting.
A fast-growing hair tools brand with a global community of more than 5 million customers. Its curling wands, straightening brushes and hair dryers are sold through Amazon, Target and Ulta Beauty, and Wavytalk served as the official hair tools partner of Coachella 2026.
Hair Tools & StylingA flashlight and everyday carry lighting specialist with roots dating back to 1981, respected worldwide for compact, high output rechargeable flashlights, headlamps and tactical lights.
EDC & Tactical LightingA female founded, vegan and cruelty free hair care and accessories brand, best known for its scrunchies, claw clips and styling tools, carried by Ulta Beauty, ASOS and other leading retailers.
Hair Care & AccessoriesAn intimate wellness brand supporting women through every stage of life, from reusable menstrual care to pelvic floor and menopause support, sold internationally through retail and e-commerce.
Intimate WellnessOur full portfolio reaches well beyond hair and beauty, including consumer electronics such as power banks and phone accessories, and a growing range of lifestyle categories. If your category isn't listed here, that's exactly the kind of conversation worth having.
Contact
If your brand is established elsewhere and ready for its next market, let's discuss what a partnership could look like.
Send us an email